Paul Budde in Profile

Paul Budde

Paul Budde

International Consultant on Digital Economy, Telecommunications, Smart Cities, Digital Transformation

Managing Director Paul Budde Consulting Pty Ltd

Qualifications, Industry Affiliations & Governance:

  • Diploma of Marketing, Netherlands Institute for Marketing, 1974
  • Australian Videotex Industry Association, Foundation Board Member
  • International Videotex Association, Chair Asia Pacific
  • Australian Service Providers Association (SPAN,) Foundation Board Member
  • Australian Telecommunications Users Group, Member
  • International Telecommunications Users Group, Member
  • Australian Information Industry Association, Member
  • Internet Industry Association, Member
  • Netherlands Interactive Services Association, Member
  • Pacific Islands Telecommunications Council, Hawaii, Member
  • Smart Grid Australia Association, Founder and Executive Director
  • Founding Board Member Global Smart Grid Federation
  • Advisor and former Executive Director Australian Smart Communities Association
  • Co-initiator of the UN Broadband Commission for Digital Development
  • Director Global Smart City and Community Coalition


  • Electronic & Online Services Forum, Initiator & Convener
  • National Broadband Summit, Initiator & Convener
  • UtiliTel, Founder and Facilitator
  • National Local Council Summit, Initiator & Convener
  • Digital Economy Industry Workgroup, Initiator & Convener
  • Telecoms wholesale Industry Group, Initiator & Convener
  • Netherlands Australian Broadband Missions organiser & convener
  • Australian Law Reform Commission , Digital Economy Adviser
  • Book Industry Collaborative Council – Digital Economy Adviser
  • BigThink Strategies group for Obama Government and UN Commission
  • Convener ISGAN-GSGF Forum - Tokyo Japan
  • Dutch Australian Smart City Mission and Summit

Professional Experience:

(1978 - present)

Managing Director, Paul Budde Consulting Pty Ltd

Clients include the Governments of Australia, United States, Netherlands, New Zealand, Qatar, Ireland and Britain, local councils, state governments, leading telecommunications companies and vendors such as IBM, Google, Apple, AT&T, BT, Verizon, Telstra, Ericsson, Huawei & Siemens. Over 100 investment organizations around the globe.

Paul Budde develops strategic plans for the digital economy including e-commerce, digital media, e-health, e-education, smart cities and smart energy. Industry and sector transformation through the smart use of Information Communication Technologies (ICT). Business and consumer applications based on the economic and social benefits of these new ICT developments. Opportunities in the Sharing and Networking Economy,

Paul has acted as Policy Adviser to the UN, British, Irish, Qatari, Netherlands, Australian and New Zealand Governments and their Ministers for Communication to European Union officials as well as to the Obama Administration and the UN on matters such as:

  • National and international ICT policies  (Demand side/Applications)
  • Open telecoms networks, structural industry changes, wholesale industry
  • National Broadband Networks (Government Policies and Industry strategies)
  • Fibre-to-the-home and wireless broadband Infrastructure
  • Digital Economy issues (social and economic benefits)
  • Various Senate Inquiries on telecommunication regulation issues
  • Over 50 local councils on smart city development
  • Developments of smart grids for the energy sector.

Industry Presentations:

  • Guest speaker, GridWeek, Washington DC, USA, to 1,000 international energy& communications company leaders.
  • Broadband Forum, Amsterdam  which included Australian and Dutch Government officials.
  • Industry telecommunications workshop Guest Presenter, Beijing.
  • Presenter, International Media Symposium, Chennai, India.
  • Facilitator, regular ongoing industry ‘Roundtables’ in Australia and New Zealand since 1998
  • Keynote speaker at the World Conference on IT (WCIT) Amsterdam.
  • Keynote speaker and panel member ictQatar.
  • Speaker at TIA Dallas US.
  • Chairman and presenter at over 100  industry conferences, such as: 
    • Chairman Oceania Com.
    • Chairman National Smart Grid Forums in Australia and New Zealand.
    • Chairman Broadband World .
    • National Telecommunication Summits Australia.
    • Speaker at the Smart City Conferences in Milan, Italy, Tokyo, Japan and Kuala Lumpur, Malaysia and various cities in Australia.

Expert Contributor:

  • Honorary Consultant on telecommunications and broadcasting for the  Australian Macquarie Dictionary.
  • Member of the Government’s Book Collaboration Council – Digital industry expert.
  • Australian Law Reform Commission , Telecommunications Industry Adviser .
  • Government publications published by their  Dept Foreign Affairs, Trade, Communication and Statistics.
  • Regular contributor on digital economy affairs to ABC, SBS, Commercial TV stations, BBC, CNNI, CNBC, and numerous printed media.
  • Judge at the Mobile Word Congress Awards, Barcelona and Mobile Applications Awards, Dubai.

Industry Recognition:

  • Acknowledged for his depth of knowledge on the Asian telecommunications market by Richard Nickelsen, Senior Advisor, Pacific Telecommunications Council
  • Acknowledged for his influence as a prominent analyst – Who Really Runs Australia – published in the Australian Financial Review
  • The NOW Australian Industry Award for services to the telecommunications industry,
  • Industry Advocate of the Year– Communications Day Magazine

Previous Employment:

1983 - 2017

Managing Director, Paul Budde Communication Pty Ltd

BuddeComm is an international independent telecommunications research & consultancy company operating in 15 countries with 15 Senior Analysts and 20 international researchers.

Under the brand name BuddeComm publishes 120 annual research reports, approximately 2,000 Web-based Reports & a daily news and analyses blog providing strategic telecommunications industry business information based on the telecommunications markets in 170 countries, 500 telecoms companies and 200 technologies and applications. The company has over 3,500 subscribers to the reports and regular market up dates published online at

In May 2017 Paul successfully sold BuddeComm to Ubiquick in France, who will continue to operate the company under its current brand.

1978 -1983 

Telecommunications Market Researcher & Consultant, Netherlands

Preparing commissioned market reports, strategic plans for telecommunications companies and European governments on initiation, set-up, implementation and governance of digital media. Played a leading role in the introduction of online services and interactive cable TV services in the Netherlands.

1972 to 1978

Product Manager, Rank Xerox, Netherlands

Product Manager for launch and distribution of new business equipment such as photocopiers, facsimile machines and word processors.

All content is copyright © 2013 Paul Budde Communication Pty Ltd, no unauthorised reproduction allowed. Site designed by arcaeda.

Contact Us

References include:

  • 3i Asia Limited
  • AAPT
  • Aberdeen Asset Management Asia Ltd
  • AEGON Asset Management
  • Allens Linklaters
  • Altocor Inc (USA)
  • AMBC Camipat Partners
  • Amcom
  • ANZ Investment Bank
  • AP Wireless
  • Ascend
  • AT&T
  • Aurecon
  • Ausgrid
  • Australian Government (NBN, Smart Grids)
  • Avirnex Communications
  • Azure Capital
  • Babcock Brown
  • BAM +SSB
  • Baring Asset Management
  • Batey Kazoo
  • Bell Resources
  • BlackRock
  • BMC Software
  • Boyer Allan Investment Mngm
  • BP Australia
  • British Government  (Trade & Investments)
  • Broad Peak Investm. Adv. P/L
  • Capella Capital
  • Capital Research Global Investors
  • Capital World Investors
  • C&W Optus
  • Chase Manhattan Bank
  • Cisco Systems Australia
  • City of Sydney
  • Comgest
  • Compaq
  • Computer Associates
  • Compuware
  • Daiwa Asset Management
  • Deutsche Asset Management (Hong Kong) Ltd
  • Energex
  • Ericsson Australia Pty Ltd
  • Ernst & Young
  • EWorld
  • Fidelity International
  • First State Investments (Hong Kong) Ltd
  • Free Net
  • Freehills
  • Fullerton Fund Management
  • GAM International Mgm Ltd
  • Goldman Sachs (Asia) L.L.C
  • Goodbody Ireland
  • Government of Singapore Investment Corp
  • Hamon Investment Group
  • Hasting Council NSW
  • Havas Worldwide
  • Hewlett Packard
  • HSBC Global Asset Management
  • Huawei China
  • Hutchison Telecoms
  • IBM Ltd
  • IIB Queensland Govt
  • Invesco Hong Kong Ltd
  • IQPS
  • JF Asset Management
  • John Fairfax Holdings
  • JP Morgan
  • Krone (Australia) Technique
  • Lake Macquarie Council
  • Legg Mason Hong Kong Asset Management
  • Lend Lease
  • Lion Global Investors Ltd
  • Local Councils Perth
  • Logica Pty Ltd
  • Lucent Technology
  • M2
  • Macquarie Corp. Telecoms
  • Magna Systems & Engineering
  • Mainspring (IBM) USA
  • Marathon Asset Management
  • Martin Currie Investment Management Ltd
  • McDonald Monahan Assoc.
  • McKinsey
  • MFS Investment Management
  • Ministry of Economic Affairs the Netherlands
  • Mondrian Investm Partners Ltd
  • Morgans
  • Morgan Stanley Investment Management Co
  • National Australia Bank
  • National Telecoms Group
  • NEC Australia
  • Netcare Corp
  • Netegrity
  • Newbridge
  • Newsat
  • New Zealand Government (Ultra Fast Broadband Network)
  • NEZU Asia Ltd
  • Nokia
  • Nomura Asset Management
  • Norwood
  • Obama Transition Team (National Broadband Plan)
  • OCH-ZIFF Capital Management
  • Optecom
  • Optus
  • Oracle Corporation
  • Orbis Investment Advisory Ltd
  • Ord Minnett
  • Parliament House Canb.
  • PICTET Asset Mngm  Ltd
  • Pihana Pacific
  • Places Victoria
  • PriceWaterhouseCoopers
  • Recognition
  • RFS Australia
  • Royal Bank of Canada
  • Rural Press
  • SA Government
  • Schroder Investment Management (Singapore) Ltd
  • Siebel Inc (Hong Kong, Singapore, Australia)
  • Siemens Australia
  • Sony
  • Sumitomo Mitsui Asset Management Co
  • Sybase Australia
  • Telecom New Zealand
  • Telco7
  • Telstra Corporation
  • The L.E.K. Partnership
  • The Rowland Company
  • T.Rowe Price
  • Treasury Asia Asset Mngm
  • Trident Subsea Cable
  • TT International
  • Unisys
  • Urban Growth NSW
  • Utilux
  • Visionstream
  • Wagga Wagga Council
  • Western Power
  • Westpac Bank
  • Woolworths
  • Wyong Council
  • ZTE China

Customised In-house Workshops

Close Personally conducted by Paul Budde, our 3 hour In-house workshops are tailor-made to suit the needs of our clients.

Below is a list of the topics most recently requested by our key clients (investment houses, governments and industry).

Transformation of the telecoms industry – investment focus

  • What are the risks and opportunities in this transformation?
  • Deconstruction and reconstruction of the industry (mergers and acquisitions)
  • Who are the winners and losers?
  • Infrastructure – utility – construction
  • Increased role for IT in telecoms
  • Retail will move to the edge
  • The impact of national broadband networks on the industry and the market.

Governments back in telecoms – policy focus

  • Policy development for digital productivity.
  • Essential infrastructure for many sectors
  • Trans-sector policies needed for e-investments (health, education, energy)
  • Social and economic benefits occur elsewhere
  • Public and private funding – PPP models
  • Government policies and regulatory reforms
  • UN Broadband Commission for Digital Development

Global developments – international focus

  • Australia’s National Broadband Network – setting the scene
  • The American National Broadband Plan
  • Digital productivity in the Netherlands
  • The Ultra-Fast Broadband Network in New Zealand
  • Broadband a human right in Finland
  • The cooperative approach towards infrastructure in Scandinavia
  • The cultural differences in Asia and its effect on telecoms policies
  • The mobile boom in Africa, Asia and Latin America (followed by new fixed infrastructure investments)

Industry and market opportunities – industry focus

  • Country-specific
  • Overview of the major markets (telecoms, broadband, mobile, digital media)
  • Overview and SWAT analyses of the major players
  • Policies and regulations
  • Middle- and long-term forecasts
  • Business opportunities (specific to the individual customer)

A typical workshop begins with a 60-90 minute presentation, which can be interactive. This is followed by a discussion for approximately 60-90 minutes (questions, specific topics etc).

Eight is the maximum number for workshop participants.