About Paul Budde

Paul Budde is one of the world’s foremost telecommunications management and business consultants.  His expertise lies in his ability to analyse the telecommunications, internet, e-commerce and broadcasting markets, and to identify major business trends and developments in the digital, sharing and interconnected economy.

Paul’s extensive market knowledge, global network and strategic business advice can assist organisations and industry sectors to transform themselves, enabling them to take advantage of opportunities created by the digital economy.

Investment and Business Advisor

Paul’s wide-ranging experience in the telecommunications and digital media markets has enabled him to advise over 100 investment companies on individual transactions as well as on the implications of changes to the markets and to the organisations working within them. Furthermore, his customised workshops are used by businesses on four continents.

Backed by his company, BuddeComm, Paul has information available about new entrants, as well as extensive research on the current activities and historical financial and subscriber statistics relating to the existing major players. 

This puts Paul in a position to assist in the formulation of business plans and to be able to provide market overviews and research information on specific industries for inclusion in prospectuses.

Smart Cities

In 2001 he started UtiliTel. He brought most of the Australian electricity distribution companies together to discuss the business opportunities that existed for the utilities in using their infrastructure for the purposes of telecommunications.

In 2007 the nature of this initiative changed from an external business opportunity to an internal smart grid approach. For that purpose he transformed Utilitel into Smart Grid Australia and in the same year also became a founding director of the Global Smart Grid Federation, representing over 25 national smart energy alliances across the world.

In 2009 Paul was asked by the government to come up with a proposal for what became the Smart Grid, Smart City project. They asked for funding of $50 million and received $100 million.

In 2015 he was asked to address the ISGAN conference in Lecco, Italy, on ‘the role of communication as a critical enabler of smart grid systems’. (ISGAN is the short name for the ministerial organisation of the International Energy Agency (IEA) in charge of the Implementing Agreement for a Co-operative Programme on Smart Grids.)

Also in 2001 he established the Broadbanding of Local Councils initiative, and over the following 15 years he advised over 50 local councils on how to become a smart city, of which the infrastructure elements are broadband and smart energy. In 2016 he accepted the part-time of executive director of the industry’s peak body, the Australian Smart Communities Association.

He has been a keynote speaker at smart city conferences in Amsterdam, Tokyo, Milan and Kuala Lumpur.

Government Policy Specialist

Over the last five years Paul has become established as one of the world’s foremost advisors on the deployment of national broadband networks. He has worked with the governments of the USA, UK, Netherlands, Ireland, New Zealand and Qatar where he has successfully provided a vision, linked to policy and business strategies, which shows that high-speed broadband is essential national infrastructure needed to ensure the next stage of social and economic development. He was strategic advisor to the Australian Minister for Broadband and the Digital Economy for the original fibre-to-the-home national broadband network.

Advisor to UN Broadband Commission

An important part of his work internationally Paul assisted the United Nations in establishing the UN Broadband Commission for Digital Development.

This Commission promotes the use of high-speed broadband communication networks for the social and economic benefit of people all over the world. Paul was the co-initiator of the Commission and its special advisor during the mandate period from 2009 to 2015.

For more information on his international activities see free report: Global - BuddeComm's International Broadband and Trans-sector Activities

Un BroadBand Commision

Management Briefings and Business Plans

Executive Briefings

Paul Budde’s executive briefings are designed to analyse current market trends and to predict future directions. They are based on a combination of research and expert professional opinion.
The analysis spans the value chain – from content, to infrastructure, to end-users – making it possible to confidently predict the real factors, direct and indirect, influencing the rollout and uptake of new products and services.
The briefings also offer an analysis of opportunities and risks, and give a strategically-focussed view of future directions in the telecommunications industry.

Competitive Briefings

With his 30-year-plus involvement in the industry Paul is in a prime position to provide insights into the strategies, opportunities and pitfalls in the competitive telecoms environment, pinpointing the strategic directions being taken by these organisations and offer a reasoned perspective on their short- and long-term business prospects.

Board Presentations

Paul regularly prepares and delivers board-level presentations on a range of topics, tailored to the individual needs of the client organisation.

He gives an objective and balanced view of the market, identifying issues and opportunities for the client's business. The presentation concludes with an open discussion.

  • Meeting in Qatar with Dr. Hamadoun Touré, Secretary General of the ITU, March 2012. Photo: ITU/PM Virot
  • Dr Hamadoun Touré, ITU Secretary-General; H.E. Mr Paul Kagame, President of Rwanda; Hon. Senator Stephen Conroy, Minister for Broadband,  Australia; Paul Budde at the First Broadband Commission of Digital Development meeting, ITU headquarters, Geneva. Photo: ITU
  • Paul in discussion with the ex Prime Minster of the UK Gordon Brown during the meeting in New York. Photo: ITU
  • Paul Budde at the First Broadband Commission of Digital Development meeting, ITU headquarters, Geneva. Photo: ITU
  • Paul Budde at the 6th Broadband Commission Meeting in New York City, NY, 23 September 2012. Photo: ITU
  • Paul speaking at the 6th Broadband Commission Meeting, New York, NY, 23 September 2012. Photo: ITU/M.Jacobson-Gonzalez
  • H.E. Mr Stephen Conroy, Minister for Broadband, Australia, Paul & Dr Hamadoun I. Touré Secretary General, ITU. December 2012. Photo: ITU
  • Paul being interviewed by Maximillian Jacobson - Gonzalez, ITU in the ITU TV Studio WCIT 2012, Dubai, UAE. December 2012. Photo: ITU
  • Group photo of the commissioners at the 7th Broadband Commission for Digital Development Meeting, Mexico City, Mexico. March 2013. Photo: ITU
  • Paul at the 7th meeting of the Broadband Commission Mexico City, with Anne Bouverot Director General GSM Association and Kathy Calvin, CEO United Nations Foundation. Photo: ITU
  • Paul leading a work group at the the 7th meeting of the UN Broadband Commission, Mexico City. Photo: ITU
  • Paul speaking at Smart Community Summit 2014 in Tokyo.
  • Business lunch discussion with Dutch Prime Minister Mark Rutte (3rd from the right)
  • Paul in Sydney, Australia


Click here for a list of references.
  • "Paul has been a consistent champion of improving broadband in Australia, and is most deserving of the industry's ongoing support."

    B Beckor, Callpoint, Australia

  • "I think you are a treasure to the industry and we are all lucky to have you. You are so generous with your energy, time and knowledge."

    Ken Cregan, Tele-Computercations Pty Ltd

  • "Moreover, the customer service personnel at BuddeComm helped me remedy an administrative problem within 5 minutes of sending the request...seriously, less than 5 minutes. All in all, Budde.com is a well-functioning organization with a useful product."

    Eli Jellenc, VeriSign-iDefense Security Intelligence Services

  • "This is all fascinating and your way of presenting the information is extraordinary."

    Gary Sorkin, Pacific Communication Group

  • "In 2009 Paul contacted me and we engaged in the brainstorming sessions that led to the development of the UN Broadband Commission for Digital Development.

    Paul is a visionary with a keen strategic approach. He is a powerful communicator, provides succinct analyses and has a complete knowledge of all the key information and communications technologies relating to broadband."

    Dr Hamadoun Touré, Secretary General International Telecommunications Union (ITU) 2006-2014

  • "Paul has been a relentless advocate and tireless activist for making the world a more connected place.

    His passion for broadband and his firm belief in its transformational impact on societies across the globe is unrivalled.

    I am honoured to call Paul a friend and I trust he will keep up the fight for better broadband and better access to broadband for all people, wherever they live and whatever their background, into the future."

    Senator Stephen Conroy, former Communications Minister and Deputy Leader of the Opposition in the Senate

  • "I am a civil engineer and have worked with Airtel, Huawei and other telecommunication companies here in Nigeria.

    Your BuddeComm analyses on the telecommunications market are excellent. They always provide me with the information I need, and I also learn a great deal from reading your research."

    Olusesan Banjo, Nigeria

  • "Could I thank you for making a contribution to this on so many occasions and declare my association with you as a Central Coast resident. I want to say how proud we are of you and how much your expertise has informed us."

    Senator Deborah O’Neill, at the Select Senate Committee on the NBN – March 2014

  • "The help, insight and quick turnaround times across such vast time-zone differences are sincerely appreciated !"

    David Townshend, OLX Inc, Africa

  • "Ventura Team routinely use BuddeComm reports for mobile and broadband fibre projects we undertake in Europe, Middle East and Africa and Asia. They are just much better value for money compared to the bigger and more expensive reports prepared by other well known telco research houses."

    David Brown, Ventura Team

  • "Dollar for dollar, Paul Budde and his team of expert analysts offer the best research regarding telecommunications and telecommunications related issues in the industry. Their products cover the entire globe, are in depth and authoritative.

    I can recommend them without reservation. It is easy to say because I mean it. Thanks to everyone there for top quality work."

    Kristan J. Wheaton, Mercyhurst College Institute of Intelligence Studies

For further information, please contact us.

Customised In-house Workshops

Paul’s customised 3 hour, in-house workshops, consist of a combination of presentations and discussion encouraging interaction between all participants.  Topics cover a range of subjects including:

  • Transformation of the telecoms industry – investment focus
  • Governments back in telecoms – policy focus
  • Global developments – international focus
  • Industry and market opportunities – industry focus
Click here for more information.

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Contact Us

References include:

  • 3i Asia Limited
  • AAPT
  • Aberdeen Asset Management Asia Ltd
  • AEGON Asset Management
  • Allens Linklaters
  • Altocor Inc (USA)
  • AMBC Camipat Partners
  • Amcom
  • ANZ Investment Bank
  • AP Wireless
  • Ascend
  • AT&T
  • Aurecon
  • Ausgrid
  • Australian Government (NBN, Smart Grids)
  • Avirnex Communications
  • Azure Capital
  • Babcock Brown
  • BAM +SSB
  • Baring Asset Management
  • Batey Kazoo
  • Bell Resources
  • BlackRock
  • BMC Software
  • Boyer Allan Investment Mngm
  • BP Australia
  • British Government  (Trade & Investments)
  • Broad Peak Investm. Adv. P/L
  • Capella Capital
  • Capital Research Global Investors
  • Capital World Investors
  • C&W Optus
  • Chase Manhattan Bank
  • Cisco Systems Australia
  • City of Sydney
  • Comgest
  • Compaq
  • Computer Associates
  • Compuware
  • Daiwa Asset Management
  • Deutsche Asset Management (Hong Kong) Ltd
  • Energex
  • Ericsson Australia Pty Ltd
  • Ernst & Young
  • EWorld
  • Fidelity International
  • First State Investments (Hong Kong) Ltd
  • Free Net
  • Freehills
  • Fullerton Fund Management
  • GAM International Mgm Ltd
  • Goldman Sachs (Asia) L.L.C
  • Goodbody Ireland
  • Government of Singapore Investment Corp
  • Hamon Investment Group
  • Hasting Council NSW
  • Havas Worldwide
  • Hewlett Packard
  • HSBC Global Asset Management
  • Huawei China
  • Hutchison Telecoms
  • IBM Ltd
  • IIB Queensland Govt
  • Invesco Hong Kong Ltd
  • IQPS
  • JF Asset Management
  • John Fairfax Holdings
  • JP Morgan
  • Krone (Australia) Technique
  • Lake Macquarie Council
  • Legg Mason Hong Kong Asset Management
  • Lend Lease
  • Lion Global Investors Ltd
  • Local Councils Perth
  • Logica Pty Ltd
  • Lucent Technology
  • M2
  • Macquarie Corp. Telecoms
  • Magna Systems & Engineering
  • Mainspring (IBM) USA
  • Marathon Asset Management
  • Martin Currie Investment Management Ltd
  • McDonald Monahan Assoc.
  • McKinsey
  • MFS Investment Management
  • Ministry of Economic Affairs the Netherlands
  • Mondrian Investm Partners Ltd
  • Morgans
  • Morgan Stanley Investment Management Co
  • National Australia Bank
  • National Telecoms Group
  • NEC Australia
  • Netcare Corp
  • Netegrity
  • Newbridge
  • Newsat
  • New Zealand Government (Ultra Fast Broadband Network)
  • NEZU Asia Ltd
  • Nokia
  • Nomura Asset Management
  • Norwood
  • Obama Transition Team (National Broadband Plan)
  • OCH-ZIFF Capital Management
  • Optecom
  • Optus
  • Oracle Corporation
  • Orbis Investment Advisory Ltd
  • Ord Minnett
  • Parliament House Canb.
  • PICTET Asset Mngm  Ltd
  • Pihana Pacific
  • Places Victoria
  • PriceWaterhouseCoopers
  • Recognition
  • RFS Australia
  • Royal Bank of Canada
  • Rural Press
  • SA Government
  • Schroder Investment Management (Singapore) Ltd
  • Siebel Inc (Hong Kong, Singapore, Australia)
  • Siemens Australia
  • Sony
  • Sumitomo Mitsui Asset Management Co
  • Sybase Australia
  • Telecom New Zealand
  • Telco7
  • Telstra Corporation
  • The L.E.K. Partnership
  • The Rowland Company
  • T.Rowe Price
  • Treasury Asia Asset Mngm
  • Trident Subsea Cable
  • TT International
  • Unisys
  • Urban Growth NSW
  • Utilux
  • Visionstream
  • Wagga Wagga Council
  • Western Power
  • Westpac Bank
  • Woolworths
  • Wyong Council
  • ZTE China

Customised In-house Workshops

Close Personally conducted by Paul Budde, our 3 hour In-house workshops are tailor-made to suit the needs of our clients.

Below is a list of the topics most recently requested by our key clients (investment houses, governments and industry).

Transformation of the telecoms industry – investment focus

  • What are the risks and opportunities in this transformation?
  • Deconstruction and reconstruction of the industry (mergers and acquisitions)
  • Who are the winners and losers?
  • Infrastructure – utility – construction
  • Increased role for IT in telecoms
  • Retail will move to the edge
  • The impact of national broadband networks on the industry and the market.

Governments back in telecoms – policy focus

  • Policy development for digital productivity.
  • Essential infrastructure for many sectors
  • Trans-sector policies needed for e-investments (health, education, energy)
  • Social and economic benefits occur elsewhere
  • Public and private funding – PPP models
  • Government policies and regulatory reforms
  • UN Broadband Commission for Digital Development

Global developments – international focus

  • Australia’s National Broadband Network – setting the scene
  • The American National Broadband Plan
  • Digital productivity in the Netherlands
  • The Ultra-Fast Broadband Network in New Zealand
  • Broadband a human right in Finland
  • The cooperative approach towards infrastructure in Scandinavia
  • The cultural differences in Asia and its effect on telecoms policies
  • The mobile boom in Africa, Asia and Latin America (followed by new fixed infrastructure investments)

Industry and market opportunities – industry focus

  • Country-specific
  • Overview of the major markets (telecoms, broadband, mobile, digital media)
  • Overview and SWAT analyses of the major players
  • Policies and regulations
  • Middle- and long-term forecasts
  • Business opportunities (specific to the individual customer)

A typical workshop begins with a 60-90 minute presentation, which can be interactive. This is followed by a discussion for approximately 60-90 minutes (questions, specific topics etc).

Eight is the maximum number for workshop participants.